1. Understanding the audience
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- I led qualitative and quantitative research to identify user needs, pain points, and behaviors.
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- I conducted interviews, surveys, and analytics reviews to inform Design decisions.
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- I defined personas and user journeys to align the team on key priorities.
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2. Involving contributors & stakeholders
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- I managed a diverse group of internal teams, C-level executives, technical team, and external partners to ensure alignment.
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- I organized workshops and regular check-ins to facilitate collaboration and maintain engagement.
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- I had to balance perfectly business objectives with user needs, making data-driven decisions to drive buy-in.
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3. Creating a shared process with the core ream
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- I helped the team establish clear workflows and decision-making frameworks to improve efficiency.
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- I fostered a Design Thinking and Agile mindset, ensuring continuous iterations and improvements.
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- I supported the definition and prioritization of the product roadmap, aligning with business goals and user expectations.
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4. Content strategy & planning
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- I designed a scalable content governance model, ensuring consistency across teams and markets.
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- I supported the implementation of a modular content approach, improving reusability and adaptability.
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- I ensured content was SEO-optimized, accessible, and engaging for various user segments.
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5. KPIs definition & delivery
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- I led the definition of success metrics to track engagement, conversion, and performance.
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- I established dashboards and reporting mechanisms for continuous monitoring and optimisation.
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- We've used data insights to drive decisions and iterate on the product based on real user behavior.